Redefining healthcare
Vanderbilt University Medical Center is one of the most widely respected hospitals in America. For a half a decade, we have worked on many key aspects of Vanderbilt’s brand and the multitude of various departments within the medical network.
We developed a successful multi-phase brand, digital and print campaign for VHAN, Tennessee’s largest physician-led healthcare network. The network has grown to 3,500 providers, resulting in $15 million savings to health plan customers.
Great care is taken on each project to assure every detail of the brand is designed with intention to reflect Vanderbilt’s reputation for excellence.
With a large, diverse patient base, it is vital that the visual communication language is as clear as possible. All websites integrate an inviting, colorful systemization of the website sections and showcase an intuitive, easy-to-use navigation.
Each project, we aim to create a strategic framework that leads to beautiful aesthetic, concise navigation, and a welcoming experience that evokes a sense of community.
In addition to our brand and digital work, we are often tasked with taking complicated data and translating it into material that is both visually engaging and digestible.
We have collaborated with Vanderbilt Transplant, Pharmacy Services, Surgical Weight Loss, Bone and Joint, Children’s Hospital, Spine, On Call, Pediatric Associates, Orthopedics, and Cosmetic Plastic Surgery to develop strategic brand campaigns.