MK Asante

One of the America's best storytellers

The voice of a new generation

MK Asante is an award-winning author, filmmaker, professor and rapper who needed a strong foundation for his growing brand. He approached us to develop a detailed brand strategy and a variety of material that would increase his brand awareness and promote his many films, books, and speaking engagements.

MK’s reach to a larger audience has resulted in a major publishing deal, speaking engagements in over 40 countries, and features on CNN and in the New York Times.

The site highlights Asante’s depth of work, is easily updatable, and can be viewed in more than 50 languages to accommodate his international audience,.

“My brand has grown exponentially since I partnered with Lee. He and his team have been an integral part of my success.”

—MK Asante

The hand drawn logo, created by artist Sergey Shapiro, pays homage to MK’s rich literary background and draws references from street graffiti.

Custom photography

We continue to provide art direction and iconic portrait photography to be used in a variety of promotional media outlets.

What We Did:

  • Brand Strategy
  • Campaign Strategy
  • Communications Strategy
  • Content Strategy
  • Brand Design
  • Visual Design
  • Creative Direction
  • UI/UX Design
  • Illustration
  • Art Direction
  • Photography Direction
  • Photography Production
  • Front-end Development
  • Back-end Development
  • Content Management Systems
  • E-Commerce
  • Analytics & SEO
  • Music production