Customized travel with elite access
Heritage Private Travel sets the standard in custom-designed private travel to the world’s most exciting destinations with an authenticity of experience and insider access that is normally unattainable. We partnered with Heritage to create an immersive digital experience that reflected this passion for exploration.
We showcased Heritage’s exceptional attention to detail through beautiful typography, stunning photography and a detailed visual system for each travel destination.
The photography throughout the site was carefully curated to match each destination and it’s unique visual system. We also created custom maps for each destination page.
We created a classic typographic logo paired with an icon that would emanate both opulence and adventure. The symbolic mark hints at elements such as stained glass, a flower, and Moroccan-inspired patterns.
Five custom logos were created for each destination, complete with their own visual system to create a identifiable structure reminiscent of iconic informational design.