Branding, strategy, design, iconography, and art direction for an iconic hip hop apparel brand.
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Role:
Creative DirectionDesign:
Brandon Wilson
Background
Embodying the spirited fusion of HBCU flair and hip hop vibes, MK Asante’s Free Tuition apparel label merges cultural legacies. Its dynamic designs reflect a vibrant tapestry of style, echoing the essence of iconic collegiate wear and the heartbeat of hip hop culture.
Branding
Bold colors and typography are key element of the core identity. The primary mark for is a nameplate, available in multiple colorways.
Secondary crests, badges, and icons were developed as a nod to the collegiate history, and to give the brand a wealth of options for secondary usage.
Campaign
The Free Tuition apparel concepts echo the essence of iconic collegiate wear and the heartbeat of hip hop culture.
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Design
Portraits
Art