Branding, strategy, and design for a cutting edge music licensing platform.
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Role:
Creative Direction
& DesignDesign:
Brandon Wilson
Soundstripe CDs:
Jonathan Frazier
Vanessa Munda
Background
Soundstripe, renowned for curating a premium music and video catalog, sought a rebrand to align aesthetics with its quality products, and to distinguish itself in a crowded market.
Example of previous materials
The new identity
A redrawn, refined logo exudes confidence, while maintaining the equity from the pre-existing mark.
The ‘stripe’
Infusing personality and energy, the brand's key element, the stripe, draws inspiration from sound waves. The curated 'pink joy' palette sets the brand apart, and is a vital expression of the brand.
Digital
Digitial strategy, curated page designs, and art direction for the app dramatically elevated Soundstripe’s online presence.
Social
We crafted a versatile social media template library, featuring diverse post types, stories templates, YouTube graphics, and an extensive email campaign overhaul.
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Design
Portraits
Art
Digital
The revamped identity eliminates distractions, fostering clarity through a focused color palette and distinct value proposition. Typography, color, and texture play pivotal roles in achieving a refined, pure aesthetic.
